When you stop appreciating, your relationship will fall apart. Business relationships are no different. A good thank you note to customer for purchase will not only appreciate their trust in you but will bring them back for more.

Do Thank You Notes Bring ROI?

Another way of appreciating their trust is to continue with your high-class service. Don’t let your website speed be a letdown.

The bestselling book “Influence: The Psychology of Persuasion” by Robert Cialdini says the principle of reciprocity is powerful. When someone gives us something, we’re wired to give back. So when you show appreciation to your customers with handwritten thank you note, they feel compelled to return the favor by either repeating purchase or word of mouth for your product.

So definitely yes! 

thank you card for customer

Do’s and Don’ts

One mistake and this could backfire. So, here are a few do’s and don’ts while sending a thank you card to business customers.


  1. Don’t say sorry for your handwriting. Your handwriting is unique which gives the card a personal touch and makes it real.
  2. Use of red pen is a big no. 
  3. Don’t over-promote yourself. Keep it humble and convey genuine gratitude. You can send stickers though.


  1. Use note cards that reflect your business. For example, if you’re a boutique, send little dress printed cards. If you’re a construction company, keep it simple with minimalistic building design.
  2. Respond quickly by sending a thank you card to your customer. Else they might forget the context of your gesture. 

Anatomy of the perfect thank you 

  1. Greet your customer by name
  2. Clear state why are you sending them the note. Express gratitude. 
  3. Make the card special by adding why you’ve enjoyed the experience with them.
  4. Repeat your thanks.
  5. End the note by adding “Best, Warm Regards, or Cheers” – whatever makes you feel right and sign your name.

Selecting your stationary 

Picking the right thank you card to convey your message is important. We relied on Aliexpress for that. We drew a cute twitter logo and sent stickers alongside. Here’s what we got:

thank you cards for business clients

Thank You Note to Customer After Purchase [Examples]

Example 1: Wishing client anniversary

Hi James
I just noticed you’ve been with MageHost for 2 years. Thank you for trusting in us. I hope we keep meeting your expectations. We’ve recently restocked our tees, sending one along. Hope you like it 🙂
Warm Regards,
Sahil at MageHost

Example 2: First Purchase

Hi Alex,
Thank you for purchasing our product. Your support and trust in us are much appreciated. For your next purchase, use coupon code: MAGE30% and get 30% discount on any product.

Example 3: Thanking customer for another order

Hi Nina
Just wanted to say a quick thank you for being our valued customer. It really means a lot that you’ve to MageHost for your 2nd order. If you ever need anything, give us a holler.
Much love,
Sakshi from MageHost

Example 4: Thank you note after review

Hi Meghan
I just noticed you’ve reviewed us on Google. Thank you for going an extra mile to support us. You make us want to work harder and better. I’m sending a MageHost hoodie as a token of appreciation. Hope you’ll like it. Thanks again for being so awesome!

Example 5: Informing customers about adding a new service

Thank You, Ronak!
For choosing us and being so awesome all at once.
Magento is our first love & to make it even better for you, we have leveled up with MageHost and extended our services to Magento development. You can depend on us for anything
Wishing you & {company name} all the success.

Example 6: Thanking customer for feedback

Dear William,
We’re lucky to have you…
Thank you so much for choosing MageHost. Your feedback on our beta hosting plan is much appreciated. We’ve incorporated your suggestions and hope you’ll like our all-new hosting. Thanks again for your support.
We value you!
Looking forward to a long-term partnership with CoveritUp.
Your Team at MageHost

Example 7: Thank you for 1st purchase
Thank you note to customer for purchase example


You can use handwrytten for sending handwritten letters to your customers. If you’d like to experiment with designs, Canva has some of the best templates ready for you!
Have more ideas? We would love to hear it in the comment section below!

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