It might be difficult to maintain an eCommerce website with a huge product inventory and a global consumer base. This is where AWS architecture helps you.
Customers want pages to load swiftly and to find the things they’re looking for immediately. Your visitors across the world expect to be able to make purchases at any time, thus the website should always be accessible.
However, as your inventory and customer base expand, meeting these expectations get more difficult.
What’s the solution? Well, using AWS tools, you can create a well-architectured website that is appealing, easily scalable and has a searchable product catalog.
By simply putting your applications on the cloud, you eliminate network, server, and storage maintenance difficulties.
Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP) are the front-runners in delivering these services.
Let’s dive in!
Table of Contents
- Types of eCommerce Architecture
- AWS Architecture for eCommerce
- Foundational AWS Services Used by eCommerce
- AWS Architecture Diagram for eCommerce
- Final Words
Before we move on to figure out what is AWS architecture for eCommerce, let’s understand what type of eCommerce architecture AWS is based on in the first place.
Types of eCommerce Architecture
A two-tier design is the simplest architectural model. In this, UI runs on the client’s side while data is stored on the server side.
The logic of the business application can operate on either the side – the client or the server.
This way, the client and server run independently of one another.
Client processes give customers an interface that collects and displays data on their computers. The presentation layer refers to this section of the application. Server processes connect to the company’s data store.
The data layer refers to this element of the application.
The business logic that validates data, maintains security and permissions and executes other business processes might be stored on the client or the server.
Despite the two-tier architecture’s simplicity may be appealing to some organizations, others may require more features.
Thus, the three-tier eCommerce architecture has the same components as the two-tier but adds a third tier: the business side.
Each of the three layers — presentation, business, and data — works as a separate module on a different server; although they work together to construct the overall architecture.
The three-tier design is superior at collecting data and improving decision-making processes to the two-tier architecture.
Let’s take a glance at each of them in more detail.
The presentation layer is where the three-tier architecture begins.
Because this is frequently the section that the consumer sees, it is typically referred to as a graphic user interface or GUI.
The presentation layer consists of two parts: the front end and the back end. MVC Razor, Vue.js, React, and Angular are among the frameworks and libraries used.
In practice, this layer encompasses the start and end of processing requests or data. When it comes to processing requests, this layer employs validation to ensure that all relevant data is retrieved.
The application’s business layer, also known as the application or service layer, lies at its heart.
It gathers and processes data using business logic; which is a collection of business rules, and it can also add, delete, or alter data in the data layer.
The business layer, for example, would be in charge of recording consumer preferences as they browse the website, look at products, and make transactions.
That said, the next time the customer login onto the website, the business layer will have already preserved the user’s selected shipping and payment methods, saving from re-entering them.
The data tier, often known as the database layer; is the final layer in which data is stored and requests are processed.
A relational database management system, such as LINQ or SQL, can be used to store this data.
The data management component ensures that data is consistent across the distributed environment; while the middle layer houses the centralized process logic, which makes administration easier by localizing system functionality.
Software as a Service (SaaS) is a type of architecture that hosts software and data in the cloud and makes it available through a variety of web browsers.
Because the provider is in charge of maintenance, hosting, and site performance, SaaS allows you to have your site up and running in no time, with a full product catalog and backend capabilities.
Furthermore, because updates are made in real-time, a SaaS design allows retailers to swiftly upgrade their websites to the most recent version.
Moreover, merchants are spared the trouble of having to change their existing settings every time the platform is updated.
What does AWS identify as?
Amazon Web Services classifies as an extensive cloud computing platform, which comprises infrastructure as a service (IaaS), platform as a service (PaaS), and packaged software as a service (SaaS) solutions.
AWS Architecture for eCommerce
AWS offers cloud computing solutions with a pay-as-you-go module that is becoming a popular option for eCom businesses.
Easy Migration: You can easily migrate your data to the cloud and take advantage of superior technology offered by AWS at cost-effective rates.
Scalable: The activity of eCommerce is notoriously fickle. You can utilize Amazon’s services to access flexible and elastic cloud services to help you scale up or down depending on your traffic. This way you only pay for what they use.
Integrated Networks: Customers are rapidly switching between your website, mobile app, and social media pages. With AWS, you can connect all your digital channels. This will provide a consistent brand experience across a variety of customer touchpoints; such as payment methods, delivery preferences, reviews, etc.
Basic AWS Services Used by eCommerce
Now that we know what AWS Architecture is for eCommerce, let’s discover the services offered by AWS to build your eCommerce architecture.
1. Signup and authentication
2. Notifications system
To keep your customers up to date on everything they’re doing on your app, such as;
- what you’re doing with their orders
- when they’ll be shipped, and
- when they’ll arrive
you’ll need to send a lot of messages to them via WhatsApp, SMS/Text, e-mail, and in-app notifications.
The importance of search as a product discovery strategy on your eCommerce application influences how you choose a search algorithm for your site’s product search.
If you have a small number of products and aren’t adding new ones every day or regularly, a sophisticated search engine may be a waste of time and resources.
However, if you have a large number of products and want customers to be able to accurately search for them, you should invest in a sophisticated search engine that can better understand their intent.
4. Recommendation engine
Customers should be shown recommendations based on what they are looking at on your website, such as Amazon’s “customers who bought this also bought this section”, or based on “buy again” and here is your browsing history.
Using a MySQL database, you can create such a recommendation engine by performing queries on previous orders and displaying the results on the customer’s results page.
If your consumers are few and don’t mind the search query taking a long time to load, this will work well.
5. 3rd Party Integrations
You must integrate your eCommerce applications with other systems such as a payment gateway to accept payments from customers, an inventory management system to display available products to customers, logistics and shipping to ship orders to customers and manage returns; CRM to manage customer history, and finance to manage all financial information about a transaction conducted on your website.
6. Data Warehousing and Analytics
You’ll need a system that allows you to examine all of the data coming in from multiple sources.
You should be able to see all of the visitors coming in, how much time they spend on the site, what they buy or abandon, which products are performing well, which marketing campaigns are working and which are not, which ads are performing, or not, and so on.
You should also be able to analyze the demographics of the customers and their performance and preferences by demographics.
Add in an examination of shipping and handling as well as inventory to determine what’s in stock, what’s not, how long it takes to complete an order, etc.
Now that we know the components of the architecture for your eCommerce, let’s break down the services offered by AWS to fulfil these requirements.
1. Server & Databases
1.1. Amazon EC2 Service
With Amazon EC2, you won’t need an on-site server. There are more benefits to it as well – such as;
- Easy OS installation & maintenance
- Instant hardware setup
- Higher scalability
The major advantage of adopting EC2 instances for eCommerce sites is that they are charged based on usage, extra resources are automatically allocated to them during peak usage, and the prices are greater only during those periods.
AWS Architecture Diagram for eCommerce
Here’s an example to learn how to build an AWS Architecture for eCommerce.
Let’s suppose we want to create an eCommerce app that can be used on an Android phone, an iPhone, a mobile website, a desktop website, or a tablet website.
To receive and fulfil orders, as well as manage refunds, the site would need to interact with numerous internal and external partners.
Here is an AWS eCommerce Architecture diagram for your reference;
This is a reference architecture for an eCommerce website’s web front end. Route 53, CloudFront, Elastic Beanstalk, S3, ElastiCache, DynamoDB, and CloudSearch are among the services used:
This is a reference architecture for an eCommerce site’s secure and high-availability checkout pipeline service. The Virtual Private Cloud, Simple Workflow Service, Elastic Beanstalk, Relational Database Service, and Simple Email Service are all used.
Marketing & Recommendations Service
This is a reference architecture for an eCommerce site’s marketing and recommendation service. Elastic MapReduce, S3, Elastic Beanstalk, the Relational Database Service, DynamoDB, and the Simple Email Service are all used in this:
As you can see, you can leverage the cloud platform components provided by AWS to run your eCommerce application for all of your simple and sophisticated technological requirements. It is always better to get help with infrastructure operations and management while you focus on development and strategy.
You can even host your complete application serverless by repurposing your code to run on AWS Lambda.
AWS architecture for eCommerce is, in easy words, all in one to get your eCommerce business up and running, or even if you want to migrate to AWS architecture – Talk to our experts!
You need to create a solid foundation for your website’s structure and function before investing in the design, marketing, and other features of your eCommerce business.
The AWS Architecture diagram for eCommerce gives you just that.
Have any questions? Let us know in the comments!
Next read – AWS Vs Digital Ocean: 5 Point Comparison.
Sakshi takes care of everything related to Marketing at Webscoot.io. She has knowledge about Magento, WordPress, and Dogs.