Understanding Magento 2 pricing can be tricky. It’s not a straightforward platform with fixed pricing. The cost you’ll have to bear depends on a lot of things: the size of your business, the extension & themes, the developers you’re hiring, hosting services and so on.

For some stores, Magento’s price can be as low $3000, and for others, it can be as high as $100,000 per annum! 

While it’s not possible to tell you the exact cost your business will have to incur, we can give you a pretty close estimate of what your investment will look like. 

Table of content:

1. Magento 2 pricing plans
2. Magento Commerce pricing
3. Magento Open Source pricing
   • Themes & Extensions cost
   • Hosting cost
   • Development cost
   • Magento domain cost
4. Magento 1 to Magento 2 migration cost

Magento 2 Pricing Plans

Magneto offers two types of plans: 

1. Magento 2 Open Source

Magento community edition or Magento Open Source is free. You can install it for zero cost from Magento’s website. But, you will have to incur development costs, hosting costs, themes & extension costs, etc. 

2. Magento 2 commerce edition

This is the paid edition. It previously came in two variants, Magento commerce, and Magento Commerce Cloud. But now these two have been combined to form the Magento Commerce edition that includes cloud hosting in the fees. 

Magento 2 Commerce Pricing

The Magento Commerce pricing is based on revenue tiers. A store that earns less than $1 million has to pay $22000 annually, whereas a store earning around 50-100 million has to pay $250,000 annually. 

Take a look at their pricing card below:

Magento 2 tier pricing makes more sense for store owners that are on the upper level of the price bracket.

For example, paying $32,000 annually for a store owner earning 1-2 million in a year might be slightly expensive. Whereas this same cost is not much for a store owner with a revenue of $4-5million per annum. 

Magento Commerce offers a full hosting environment, along with added additional benefits such as easy scalability, enhanced support for multiple admin users, Visual Merchandiser tool. 24×7 support and so on. 

However, development costs still have to be borne separately by the store owner. You will have to employ developers to handle the frontend design and backend technicalities of your store. 

Similarly, the cost of extensions and themes will be separate as well.

Magento 2 Open Source Pricing

1. Magento themes & Extensions Cost

Magento is revered for its high customizability. But it comes at a cost. 

A. Themes

Magento’s themes cost somewhere around 20$-$200. There are a few free themes available as well, but the number is very less. 

If you don’t want to go with Magento’s pre-built themes you can:

1. Buy a cheap and basic theme and have your front end developer customize it. 
2. You can also create a custom theme from scratch with the help of your developer. 

Note: Keep in mind that developers are going to cost you $15-$100 per hour depending on their expertise. It’s best to hire freelance developers for front end designing tasks because you won’t need to change your website design on a daily basis. 

B. Extensions

Magento Open Source offers over 5500 extensions, ranging from $0-$2000. 

The cost, here again, depends on your demand for functionality. On average, you’ll require 5-10 extensions for your store. This can cost you anything between $1000-$3000 depending on the extension you choose. 

With extensions as well, you can purchase basic ones and get them customized by a developer. This will also include developer costs, which will be more compared to themes because extensions will be customized by a backend developer. 

It’s advised to employ a full-time developer for extension-related tasks because extensions are the modules that help your store function. You can also build extensions from scratch. 

2. Hosting Cost

Carefully choosing a hosting service is extremely important. Magento is a resource-intensive platform. As a store owner, you wouldn’t want to focus on server management challenges when you already have a lot on your plate. 

A hosting service will take care of the running speed, security, uptime, domain requirements of your website for you so that you can only focus on growing your business. 

There are three types of hosting services, 

A. Shared hosting

Shared hosting means you’ll be sharing servers and its resources with other websites. While it’s cheaper than other hosting options, it will leave your site more susceptible to security risks due to a bad environment. 

B. Dedicated hosting

In this type of hosting you get to keep a whole server to yourself. The security is much better but you pay a fixed cost. So even if you’re not using all the resources, you’ll have to pay the full amount. 

C. Cloud hosting

Cloud hosting is the best option for hosting in today’s date. It provides you with a scalable solution and resources that are dedicated to you. 

Webscoot provides dedicated hosting solutions powered by the world’s fastest cloud: AWS. Our services start at $150 and we offer:

• Bulletproof Security
• Under 3-sec Site Speed
• Automated Backups
• 24*7 Support
• Performance Optimization & Maintenance

3. Magento Development Cost

This portion is going to constitute a major chunk of your cost. The developers you hire will take care of the design and functionalities of your website, which is why it is important to make sure you hire only the best talent. 

For development, you can either hire:

A. An Agency

An agency will charge you around $25-$300 per hour, depending on their level of expertise and the amount of work you require from them. 

While hiring an agency is the costliest option, it gives full value for money. You will get certified Magento professionals with credible experience. They will have the expertise to bring your vision alive and you won’t have to worry about managing them. 

Advice: Hiring an agency is best for medium-level enterprises as the cost is high. 

B. A freelancer

Freelancers usually charge from $10-$200 per hour. This cost will highly depend on their level of expertise and experience. Also, it depends on their location as well. 

The cost of hiring labor from Asia is considerably low ($10-$20 per hour) as compared to the US and UK. 

C. In-house developers

 Hiring in-house developers are certainly the most convenient method. A team that is completely dedicated to your store will make sure everything about your website is top-notch. 

Moreover, they’ll work completely according to your needs and you’ll have more control over your website. 

The cost of hiring an in-house team depends on the country you live, apart from their level of expertise. If you hire a junior developer, it could cost you between 200$-800$ per month. Whereas a seasoned developer might charge you around $60,000-$120,000 per year. 

4. Domain Cost for The Store

A domain is what everyone will know you by. So it’s important to choose a domain that goes with your chosen name. Always remember to choose a name that is catchy and not too complicated for people to remember. 

You can either buy:

1. A brand new domain that will cost you 10$-15$ per year.
2. An expired domain that can cost you around $20-$500 per year, depending on the domain authority of the website. 

If you want a deeper insight into how much Magento 1 could cost, read this 7-step cost estimation guide.

Bonus: Magento 1 to Magento 2 Migration Cost

Store owners that are already running their cost on Magento will have to migrate to Magento 2 if they haven’t already. 

The cost of migrating from Magento 1 to Magento 2 depends on:

1. The amount or size of data stored on your website.
2. The size of your business.
3. The number of themes and extensions you have installed.
4. The design of your website.
5. The number of integrations (such as payment gateways), business app, etc) you have. 
6. How many static pages, blogs, resources pages, etc you have on your website. 

Small business owners need to spend approximately $4000-$5000 on migration. It might be less complicated for them as the amount of data stored would be relatively less. 

A large scale business owner might have to shell out as high as $50,000 for migration. 

This cost will basically depend on what services you’re hiring for migration tasks, as well as how long it will take to migrate. At Webscoot, we offer migration for free with guaranteed zero downtime. 

Lastly

I’ve tried to give you a detailed idea of Magento 2 pricing. As I said, it varies from store to store. If you want a better estimate of how much your store can cost you, talk to our experts!